Search Engine Optimization
The Big Buzz
SEO, or search engine optimization, is one of the big marketing buzz words used today. It refers to your website's effectiveness at telling search engines what they're all about, so in return people looking for your goods and services will find you before they find your competition. Used effectively, it can bring in business that may have been lost otherwise.
Once Is Not Enough
Just like all businesses, the search engines are constantly changing, updating their websites and methods of spidering and categorizing their results. There is no magic bullet here, it just requires a commitment to stay on top of these changes and adjust your website's content accordingly.
Have Realistic Expectations
Remember the old phrase, "you get what you pay for?" The same applies here. Recent estimates are that there are over 110 million websites out there... with more and more of them competing with you for your customers. Used wisely in conjunction with other online marketing venues, search engine optimization can bring in incremental revenue at no additional cost to your business.
If you would like to learn more about how Double Helix's Search Engine Optimization Services can help your business grow, contact us today.